Strategy & Planning



Influencer and content programs work best when they are treated as a strategy rather than a standalone tactic, which is why we aim to harmonize our work with your broader marketing efforts.

Strategy

When you partner with us, you can trust that we will evaluate your business needs, campaign KPIs, and target consumer mindset in order to develop a spectrum of media strategies that will deliver the results you need.

Research

Our incredibly diverse network allows us to test, brainstorm, and gather feedback from your ideal demographic. Enhance your campaigns with survey data that reveals effective talking points, or leverage our resources for ongoing product strategy.

Reporting

Likes, views, clicks, comments, tweets, hashtags, repins, shares: we analyze every engagement metric to understand influencer and platform performance. Our data-driven focus means we’re continually evaluating campaign metrics to improve our content strategies.

Workshops

For clients with in-house influencer management teams, we run workshops and training sessions for both marketing and legal stakeholders. We offer a custom curriculum that streamlines the process of recruiting, managing, and activating influencers at scale.

Set up a strategy discussion with us today